(continued)
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| Barton
K. Boyd Chairman, Disney Consumer Products Worldwide |
Magazines published by Disney remain among the top-selling titles in their respective categories. FamilyFun continues to enjoy strong growth, with each issue now reaching more than two million readers.
Discover, one of the most respected science magazines, presented the ninth annual Discover Awards in June. This March, the magazine will be repositioned and relaunched to reach an even wider and more diverse audience.
Thanks to engaging educational titles from Disney Interactive, the company remains a leader in the children's and family software market. In 1998, the division introduced two new titles in its award-winning Disney Learning Series: ReadingQuest With Aladdin and Adventures in Typing with Timon and Pumbaa. It also topped the charts with the release of Disney's Mulan Animated StoryBook, rated the best-selling children's education software product by PC Data. Disney's Action Game, featuring Hercules, became Disney's most successful video game ever in Europe.
A line of ESPN-themed apparel will be available at six ESPN stores by the end of 1999.
A Bug's Life line of products rolled out in the fall.
Mulan
fashion
doll by Mattel.
and quickly found a loyal following,
with circulation topping 700,000 by
year's end.
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| Anne
E. Osberg President, Disney Consumer Products Worldwide |
In 1999, the division aims to be a leader in the growing PC marketplace in learning, creativity and games. Disney Interactive also plans to play a major role in the rapidly expanding Sony PlayStation and Nintendo N64 video game business worldwide. Among the new offerings: the Tarzan® Action Game for both the PlayStation and the PC, and a range of titles to be released for the holidays based upon Disney/Pixar's Toy Story 2.
In the learning category, multi-subject titles will feature Winnie the Pooh. The creativity category will add the long-awaited follow-up to Disney Interactive's award-winning Disney's Magic Artist.
Internationally, Disney merchandise and
publications continue to entertain millions.
Japanese fans proved their love for Mickey Mouse once again as all 2,000 dolls in a new line of Mickey retro toys sold out in a single day. Mickey merchandise for adults steps forward in 1999 with the introduction of Mickey Japanesque, the first line of merchandise designed to suit the tastes of young adults in a country already known for trend-setting Mickey products.
Likewise, a fashion-forward range of women's apparel starring Mickey and Minnie will hit European boutiques in the spring, and The Disney Store will continue to deliver Disney fun and service to new neighborhoods with the opening of high-profile locations in Rome and London.
in 37 languages in 100 countries.
reaches millions of kids with its publications.
